Creating A Buzz For Your Product
Today were going to be talking about creating a buzz for your new information product before it's finished, so that you'll have a list of eager, potential buyers awaiting its release.
When it comes to successfully launching a new product the pre-launch phase is often overlooked, but it can be a very important factor in whether or not your product will be profitable. Pre-launch is usually started sometime during the creation of your product, you slowly around 2 to 4 weeks before the official launch day.
During this phase what you are doing is warming up your target market so that they will be excited and predisposed to buy as soon as your product is ready for purchase. When done correctly the pre-launch phase can literally create a buying frenzy on launch day.
When it comes to creating a good pre-launch buzz there are several things you can do; for instance you can set up a pre-launch webpage. On this page you can and should offer some type of a free report that acts as a teaser and helps you capture leads for your upcoming product launch. These leads will be a list of potential customers as well as affiliates that can help you make more sales.
Now, let's go over a few more quick tips you can use to help create a powerful pre-launch buzz:
- Sneak peek
Leak sneak peeks to the public, by mentioning certain aspects about your new information product where appropriate on message boards, social networking sites and other places. Be sure to include a link back to your pre-launch webpage. You can also offer them a sneak peak at the unfinished product as well. By giving them just a taste of what is to come you can easily presell them.
- Social Networking
Participate on social networks every day. Don't constantly only promote your product, let your signature line do that, instead answer questions about your topic which can establish yourself as an expert so that by the time you launch people will be begging for what you have to offer.
Ask the movers and shakers within your target market to look at the product prior to launch. Give them a free copy to review in exchange for their testimonial.
Webinars are hot right now, so host one prior to launch. You can use a slide show and a Webinar service like GoToWebinar and briefly go over what's in your product and what it can do to help the people who purchase it. This is a good time to offer a discount to people who act fast. It's also a good place to get affiliates.
- Create videos
Movies have trailers and so can your information product. You can use a video camera, a webcam, or screen recording software like Camtasia to create a preview of your product. Then place it on YouTube, your Blog, and any place else you can think of so that you can to get the word out about your launch date and your product.
Create a slide show and place on SlideShare.net giving an outline about your information then at the end mention your launch date for the entire nformation product.
- Pre-launch Specials
When the product is finished don't launch it yet, have instead a pre-launch, offering it at a very low price to a very select few. Include a file in the launch inviting them to talk about what they think about the product via response video to your trailer that you placed on YouTube.
- Affiliate Contest
Run a contest for your affiliates, making it more worthwhile for them to heavily promote your product. Offer them the chance to win cool prizes and increased commissions. This will inspire them to work hard for you.
These are only of few things you can do to help create a good pre-launch buzz for your new information product, but when done correctly they can have a big impact on sales when you finally launch.
What Are Information Products
... The most common format is an ebook, which can be created in Microsoft Word or Open Office, and saved as a (PDF) Portable Document Format for distribution. However, you can also create the product in audio or video depending on preference, skill level and what type of product your target audience is most likely to purchase. Whichever format you choose can also be repurposed into different formats as well. As a matter ...
Product Delivery Methods
... that they can be delivered digitally as well. This means you can set up your payment and delivery system one time and it will automatically accept payments and deliver products to consumers on autopilot. All you really need are a couple of webpages and an autoresponder to create a seamless buying experience for your customer. There are a variety of different platforms that you can use to set up your sales funnel, ...
Product Creation Motivation
... someone else for you, having a good outline will make the creation process much faster and easier. It will help provide direction, create structure as well as motivation. If you get stuck for ideas when creating your product outline just do a simple search online and you will find plenty of samples that you can use for inspiration. - Just start writing Instead of worrying about how your finished product will look ...
Basic Marketing Techniques
... product is to create a solid marketing plan and stick to it. You'll want to focus your efforts on reaching your target audience as quickly and effectively as possible. To do that you need to concentrate your efforts on niche specific channels where your target audience can be found. Here are a few good places to start: - Social Networks When it comes to promoting your product via social networks, direct promotion ...