What Are Information Products
Let's talk a little about what information products are and how to go about creating one to sell.
Information products can be classified as anything that contains information compiled in a way that is meant to inform, teach or entertain it's consumer. They are most commonly come in the form of articles, reports, ebooks, video as well as websites, graphic packages, audio files and more.
Creating an information product can be an exciting and profitable venture. it can also be confusing especially if you don't know how to get started.
When it comes to creating your own info product first thing you'll want to consider is what type of skills and information you have to share and how you can transform that information into something that people will buy?
Everyone (yes, you) has information that they know that can be written down or recorded in a way that easily be shares with and sold to others.
When it comes to deciding on a topic to create your product around you can make the process easier by making a list of topics that you are knowledgeable about or have a strong interest in.
After you have compiled your list, it's time to start investigating those topics to find out if people searching for information related them. This will help narrow down your niche and focus on a particular market, so that you can begin creating your product.
- Do your research
Market research is a very important part of the decision-making process. It is vital because if there is no one interested in the topic you've chosen for your product it will not sell and there's nothing more depressing than creating a product that no one will buy.
When you begin researching a good place to start is by looking for problems or questions related to the topic. You'll want to look for a market that is full of people asking questions, expressing concerns or saying they want something in particular. This will help you find out if there is a large target audience for the product you are planning to create.
It's also a good idea to look for a market that already has established information products for sale, this way you can be sure that there is a high demand as wells as buyers available when your product is finished.
- Choose a format
After you have completed your research it's time to decide on a format for your new information product. The most common format is an ebook, which can be created in Microsoft Word or Open Office, and saved as a (PDF) Portable Document Format for distribution. However, you can also create the product in audio or video depending on preference, skill level and what type of product your target audience is most likely to purchase.
Whichever format you choose can also be repurposed into different formats as well. As a matter of fact many people create their information products in multiple formats to increase sales. For instance; you could create a short report or e-book that you can sell on the front end, then produce it in audio or video format as an upsell.
- Create your product
When it comes to creating the product there are many options that you can choose from. For instance; you can write yourself or hire someone (a ghostwriter) to do for you. You can also use prewritten content that can be purchased with private label rights (PLR) which means you can edit it to suit your needs and then claim authorship of it. PLR is a great shortcut, especially when it comes to creating your first product, because it provides you with a big head start.
Another important part of creating an information product is your packaging. Keep in mind that consumers shop for products online just like they shop at their local retail store. Image is important, so you will need to create or have someone else create some type of cover graphics to make your new product look good.
Once your new information product is created you will need a webpage or a sales page to promote it, but we will talk more about that in another lesson.
Product Delivery Methods
... the best ways to deliver your finished product into the hands of consumers, including how to accept payments and automate the entire process, for hands-free profits. Once your brand new information product is complete it's time to get out in the market place and ready for delivery, but before that can happen you have to choose the proper distribution method and set up a reliable payment gateway. When it comes to ...
Product Creation Motivation
... including proofreading and editing, it's time to make it look good by formatting it properly. For an ebook or short report you can simply turn it into a secure PDF file, which is a Portable Document Format that allows for easy distribution, printing and viewing on many different types of devices without effecting the layout or design of your product. Don't forget you will also need professional looking cover and ...
Creating A Buzz For Your Product
... - Create videos Movies have trailers and so can your information product. You can use a video camera, a webcam, or screen recording software like Camtasia to create a preview of your product. Then place it on YouTube, your Blog, and any place else you can think of so that you can to get the word out about your launch date and your product. - SlideShare Create a slide show and place on SlideShare.net giving an outline ...
Basic Marketing Techniques
... closely related to your target market. some people take blog comments for granted however they can be a great source of incoming traffic for your sales funnel. This is because every comment you make can and should include a link back to your product offer. - Guest Blogging Even better than comment posting, if you can become a guest blogger for high traffic blogs in your market you will be able to quickly establish ...