Product Creation Motivation
One of the biggest obstacles to creating an information product is the quest for of perfection. This quest often leads to frustration, procrastination as well an incomplete project. While the ultimate goal is to create a professional product that provides value to your buyers, it's not important that it is 100% perfect. Instead, it's more important that you get it done and get it out on the market.
Let's go over a few techniques that you can use to help keep you on track when it comes to creating your own information product:
- Set a specific launch date
Even before you begin creating your information product it is a good idea to set a launch date. There are many reasons to set a launch date, but two of the most compelling are:
1. A specific date will help keep you motivated, so that you get the product done in a timely manner.
2. It will also allow you to begin a pre-launch marketing campaign that will help build excitement (buzz) within your target market and have them eagerly awaiting its release with open wallets.
- Create a plan and stick to it
Once you have chosen your launch date you can create a timetable for everything that need to be completed before you can actually launch your product. This includes; researching, compiling, writing, formatting, webpages, marketing etc. So get out a calendar, a whiteboard or use your computer to list all of the tasks that must be accomplished on a daily basis in order for you to launch your product by the date you set.
- Complete your research
Remember through research is vital to the success of your information product, so make your you block out plenty of time for finding and compiling all of the facts and information you need to begin creating your product. Creating a working file on your computer where you can save all your research can be a big time saver, especially for easy access. Just be sure to back it up, either on removable storage, like a USB drive or online. You can find an online backup service by doing a web search for "free online storage".
- Create an outline
Creating an outline for an information product isn't much different from the way you had to create one for class assignments in highschool or college. Whether or not you will be creating the product yourself or hiring someone else for you, having a good outline will make the creation process much faster and easier. It will help provide direction, create structure as well as motivation.
If you get stuck for ideas when creating your product outline just do a simple search online and you will find plenty of samples that you can use for inspiration.
- Just start writing
Instead of worrying about how your finished product will look at the very beginning, concentrate on creating the bulk of the content first. If you've taken the time to craft a solid outline all you have to do is fill in the blanks to get the first rough draft completed. If you decided to have someone else created for you can pass that outline to a ghostwriter and they can take it from there.
- Now make it look good
After all of the content is complete, including proofreading and editing, it's time to make it look good by formatting it properly. For an ebook or short report you can simply turn it into a secure PDF file, which is a Portable Document Format that allows for easy distribution, printing and viewing on many different types of devices without effecting the layout or design of your product.
Don't forget you will also need professional looking cover and web graphics, so that your product looks good and can attract the attention it deserves. Creating graphics is a entirely different topic for another course, but I will say that there are many affordable designers available for hire and you can find reliable one by doing a little research online for graphic designers.
As for creating your products in other formats, such as audio or video there will be different methods and software that you will have to use in order to create a finished product, that is ready to sell.
But don't let that slow you down. The important thing to keep in mind when it comes to creating information products is that every part of the process can be outsourced, so if you ever get stuck you can look for qualified professionals to hire on websites like Elance or Odesk.com.
What Are Information Products
... product in audio or video depending on preference, skill level and what type of product your target audience is most likely to purchase. Whichever format you choose can also be repurposed into different formats as well. As a matter of fact many people create their information products in multiple formats to increase sales. For instance; you could create a short report or e-book that you can sell on the front end, ...
Product Delivery Methods
... quickly create a payment button to add to your sales page as well as a link that you can use in your e-mail campaign. Whenever a customer clicks on that button they will be prompted to complete their order and then PayPal will automatically direct them to the download page that you specified while creating your payment link. PayPal integrates nicely with the most popular shopping carts, including E- Junkie, Pinnaclecart, ...
Creating A Buzz For Your Product
... can establish yourself as an expert so that by the time you launch people will be begging for what you have to offer. - Testimonials Ask the movers and shakers within your target market to look at the product prior to launch. Give them a free copy to review in exchange for their testimonial. - Webinars Webinars are hot right now, so host one prior to launch. You can use a slide show and a Webinar service like GoToWebinar ...
Basic Marketing Techniques
... maximum profits. There are many ways that you can go about marketing your new product. Some are free, some don't cost much and others can be quite costly. Today we're going to focus on some of the free and low-cost methods that you can use to get the word out about the launch of your new product. One of the most important things about marketing your information product is to create a solid marketing plan and stick ...