Landing pages, or sales pages, are another way you can take advantage of the leads that come to your blog. Often times, Internet marketers will use landing pages to help them to sell their products and services. You likely know what these are. They are long, sales like pitches that convince individuals that they need to purchase from you.
Landing pages can be an ideal investment if you do not have many products to sell. If your website does not have a catalog full of items to sell and promote, chances are good that you will do well using a landing page. These are great for those who sell promotional items or who will use their blog to promote affiliate links and programs.
If you are planning to use landing pages, one of the most important elements is getting the layout and overall tone right. Professionals who have experience with copywriting often do these. The reason for this is simple: those without this experience are likely to write a sales page that does not get results.
The job of the sales page is to get results. Results are nothing more than sales. Invest in a professional to have these pages written for you. Be sure they are accurate, detailed and convincing.
Once you have them up and running, you can then use your blog to promote your landing page. Again, your blog should not be one large sales pitch, but a variety of enjoyable and interesting blog posts, items that get the reader involved to help convince them to click on your link to find out what you have to offer to them.
Tips For Optimizing Your Landing Pages
If you are looking to provide a great visitor experience for the traffic that lands on your website, you need to create a good website landing page.
This is the web page on which all traffic to your website lands after being directed from a specific search result, like using Google or Yahoo or seeing an online advertisement (banner display), or after clicking a link in an email.
As a smart web business owner, you need to ensure that you achieve SEO goals, like building your web sales, increasing your article marketing sign-ups and having your website visitors respond positively to your call to action message.
Just read through these top 4 tips for optimizing your landing page given below and apply them to your website promotion campaign to see instant results using proven website SEO techniques!
1. Provide Original, Optimized Website Copy For Landing Page – It is important to research best keywords for your business, integrate these naturally into original website copy written specifically for your target readers in mind while ensuring sufficient information is available to the visitor on your landing page to empower him or her to take the next step. Therefore, provide at least 200 – 500 words of original, keyword rich, quality website copy on your landing page, ensure it is written in an engaging manner, strive to build trust to make your website visitor stick around to take the necessary action.
2. Ensure Landing Page Message Matches The One On Your Banner or Search Ad – If you want to ensure the best visitor experience on your landing page, you need to use the same message on your web advertising campaign that you have displayed on your website’s landing page. If you have different messages for both these optimized content pages, you will only end up confusing the visitor and driving traffic away. So, don’t miss out on any opportunity to convert visitors into buyers, especially if you are conducting a CPC campaign. For best SEO results, ensure the message on your web page coincides with your advertising campaign.
3. Provide Two Calls To Action On Your Landing Page – The best SEO tactic is to include a minimum of 2 clear calls to action, such as “Order Now” and “Get More Details” so your website visitor feels privileged to get choices, not obligated to just follow your instructions. If you want to target the spontaneous buyer, place your first call to action button or message on your landing page’s top portion; for the most discerning buyer who needs more info and places the second one at the end of the page.
4. Simplify Your Website Conversion Process – When a web business owner provides a simple and quick conversion process, there are higher chances of selling more products as compared to one that has a complicated conversion method (long order forms, excessive navigation or too many clicks required, etc.) on his website.
Control the need to up-sell multiple products, which only confuses or annoys visitors looking for something specific that directed them to your landing page. Instead, focus on that specific product, limiting up-selling for any follow-up calls made by the visitor. In case, your web host provides a tracking tool, or if the visitor leaves personal details in your order form, it is all right for you to conduct a follow-up on their requirement, but restrict this to a later date.
Thus, to build your web business, ensure that your website copy contains original, optimized content that coincides with your other marketing messages, provide clear calls to action for your prospects and win them over with customer-friendly site navigation.