Now that you have people coming to your website through all of your hard work managing your blog, you may think you can just sit back and relax. This is not always the case. You may need to do a bit more to get the most you can get out of those leads. After all, you want and need sales to happen.
Several ways you can get leads buying from you; traffic coming in that is high quality, is a good start. What you do with them when they arrive is another story, though.
SIGN THEM UP
One thing you will want to do is to have an opt-in list for any and all of your website visitors to sign. This list is crucial to the overall well-being of your business for several reasons. First off, it allows you to collect the email addresses, and potentially the names, of those people who have visited you. This information is use to regularly promote your website or business to them later.
To accomplish this, you will want to set up an email marketing campaign. This simple process allows you to send regular messages to those who visit your website and sign up for you opt in list. You can use this email marketing campaign in various ways:
- Use it to help promote your business sales and new products by sending an email to your visitors letting them know about these changes.
- Share knowledge and tips with your subscribers. For example, you may want to send an email newsletter about the best ways to accessorize your dog for the winter months, in the fall, so that you can draw people back to your website to purchase these items.
- Use these email marketing campaigns to encourage individuals to visit your blog, to read the latest messages and posts that you have there. Keep them updated!When you have and use an email marketing campaign, the result is that you have yet another way to pull leads that once came to your website back to your website. Prior to setting up and using this type of marketing campaign, you will want to invest some time in learning how to do so appropriately, to avoid any spam violations and to help you to get the best results overall.